Madrinas crafts high-quality powder beverages including cold brew coffee, refreshers, and teas. They partner with popular games and franchises to create limited-edition collector's boxes that combine unique flavors with exclusive in-game rewards.
Key results
10
%
Decrease in cost per conversion
20
%
Increase in ad spend on Meta from Mar. – Apr. 2025
8
->
16
ads
Scaled up to 16 ads tested per week due to efficiency
The problem
Madrinas struggled to achieve creative diversity while maintaining efficient Cost Per Acquisition (CPA) and strong Return on Ad Spend (ROAS). Their challenge was scaling Meta ad spend without overwhelming their already stretched internal team.
Our approach
The MadMen AI system analyzed multiple data sources, including Madrinas' past ad performance, competitor strategies from Ad Intel reports, and website content. Based on these insights, we conducted AI-driven creative testing across 40+ concepts, split 50/50 between winning variants and challenger ads.
Our results
Our creative strategist agent found three novel creative insights that drove significant performance:
Seasonal messaging works very well
Collectors’ Box ads outperform others consistently
Low-sugar health and Us/Them angles work very well
Brief agent used these insights to generate on-brand, performance-backed briefs resulting in high-quality ads.
Sample briefs
Before MadMen AI
MadMen AI
Winning variants
MadMen AI
Challenger ads
“MadMen AI was the exact tool we were looking for and more. Their platform allowed our creative output to more than triple, while their team went the extra mile to help us set-up ads and answer our million and one questions that occur when getting started in paid advertising. In less than 3 months of working together we were able to identify a winning creative style and replicate it across our collaborations to increase our CTR and ROAS where we were initially struggling doing it on our own.”
Morgan L.
Brand Manager, Madrinas