Melting Forest crafts adaptogenic drinks that blend functional mushrooms and herbs to support energy, relaxation, and wellbeing. Their natural, delicious formulas make daily wellness both accessible and enjoyable.
Key results
5
%
Decrease in cost per conversion
11
%
Higher ROAS compared to non-MadMen AI ads
The problem
Melting Forest was struggling to scale their ad spend while maintaining an acceptable Cost Per Acquisition (CPA) and strong Return on Ad Spend (ROAS). Their challenge was finding a way to expand their marketing reach without sacrificing profitability or efficiency.
Our approach
The MadMen AI system analyzed multiple data sources, including Melting Forest's past ad performance along with their competitors to find what was working. Based on these insights, we then conducted AI-driven creative testing across 20 concepts, split 50/50 between winning variants and challenger ads.
Our results
Our creative strategist agent found three novel creative insights that drove significant performance:
Energy boost messaging strongly resonates with the audience
Benefit and feature ads consistently deliver impressive results
Highlighting multiple products proves to be highly effective
Brief agent used these insights to generate on-brand, performance-backed briefs resulting in high-quality ads.
Sample briefs
Before MadMen AI
MadMen AI
Winning variants
MadMen AI
Challenger ads
"Working with MadMen AI has transformed our creative testing process. Their systematic A/B testing methodology, using 50% winning variants and 50% challenger ads, helped us discover what truly works for our audience. The platform's data-driven creative testing across 20 different concepts led to an 11% increase in ROAS and a 5% decrease in cost-per-conversion. Having concrete performance metrics helped us make informed decisions about our ad creative strategy."
Sean McDonald
CEO & Founder, Melting Forest