MyDegree connects aspiring students with educational programs tailored to their interests and career goals. Their platform offers program comparisons, financial aid information, and personalized support across fields like healthcare, business, technology, and the arts.
Key results
3
X
Decrease in cost per lead
20
X
Increase in ad spend on Meta
$75
K+
Savings compared to external ad agency
The problem
MyDegree struggled to scale their Meta lead-generation campaigns while maintaining quality and profitability. Despite initial success with infographic-style ads, and Canva templates, but these failed to scale and provide the needed volume of quality leads for their school network at predictable Cost Per Lead (CPL) targets.
Our approach
The MadMen AI system analyzed multiple data sources, including MyDegree's past ad performance, competitors, and industry insights. With a target Cost Per Lead (CPL) of less than $XX, we conducted AI-driven creative testing across 100+ concepts, with 70% winning variants and 30% challenger ads.
Our results
Our creative strategist agent found three novel creative insights that drove significant performance:
Infographic style ads work well
Cosmetology as a sub vertical performs very well
Multiple choice questions with 4 options work very well
Brief agent used these insights to generate on-brand, performance-backed briefs resulting in high-quality ads.
Sample briefs
Before MadMen AI
MadMen AI
Winning variants
MadMen AI
Challenger ads
"MadMen AI has helped us significantly improve our lead generation performance by 300%. Their platform streamlined our creative testing process by analyzing 100+ concepts and uncovered valuable insights specific to the education sector. We've been able to scale our campaigns 20X effectively - all while maintaining the quality our school partners expect."
Kye Duncan
Digital Marketing Leader at MyDegree