Voli creates functional drink mixes that optimize hydration, boost energy, and promote wellbeing. Their products combine hydrating superfoods like Aquamin, Irish Sea moss, and coconut water in sugar-free, non-GMO formulas designed to support active lifestyles.
Key results
17
%
Decrease in cost per conversion
37
%
Higher ROAS compared to non-MadMen AI ads
The problem
Voli struggled to optimize its Meta advertising to achieve both sales growth and financial efficiency. Their challenge was finding the right balance between Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS), with ROAS being their primary success metric.
Our approach
The MadMen AI system analyzed multiple data sources, including Voli’s past ad performance, competitor strategies from Ad Intel reports, and website content. Based on these insights, we conducted AI-driven creative testing across 40+ concepts, split 50/50 between winning variants and challenger ads.
Our results
Our creative strategist agent found three novel creative insights that drove significant performance:
Ingredient highlight ads performed well
Us vs Them works well consistently
Multi-product grid format works well
Brief agent used these insights to generate on-brand, performance-backed briefs resulting in high-quality ads.
Sample briefs
Before MadMen AI
MadMen AI
Winning variants
MadMen AI
Challenger ads
"Madmen AI has been a great partner for us at Voli Wellness. Their ability to create, adapt, and scale high-performing ads quickly has been seriously impressive. We see strong results and appreciated how responsive and collaborative the team was throughout."
Matthew Stith, CFP
Co-Founder and CEO, Voli