Exceeding Expectations: Yotta Achieves Over 2x Target ROAS
Yotta is a multi-game platform where players can win real prizes through a daily sweepstakes and various games, from unique social experiences like Moonshot and Plinko, to classic casino options. Players use Tokens for free gameplay and can win YottaCash to redeem for real prizes.
Key results
2
X
Higher ROAS compared to non-MadMen AI ads
3
X
MoM increase in Meta ad spend for MadMen AI ads
The problem
Yotta's small growth team lacked bandwidth for creative ideation and performance management. Their reliance on costly user-generated content (UGC) made scaling difficult while maintaining profitability. They needed a solution to identify winning ads quickly and boost app installations without overwhelming their team.
Our approach
The MadMen AI system analyzed multiple data sources, including Yotta's past ad performance and competitors. Based on these insights, we conducted AI-driven creative testing across 50+ concepts, with a higher emphasis on exploration with 75% challenger ads and 25% winning variants.
Our results
Our creative strategist agent found three novel creative insights that drove significant performance:
Meme-style ads proved to be highly effective
Moonshot game screenshots featuring a rocket and CTAs consistently outperformed other imagery
Emphasizing real winnings, with phrases like "cash out" and incorporating coin or dollar imagery, resonated well with the audience
Brief agent used these insights to generate on-brand, performance-backed briefs resulting in high-quality ads.
Sample briefs
Before MadMen AI
MadMen AI
Winning variants
MadMen AI
Challenger ads
“Most AI ad tools promise magic and deliver mush. MadMen AI is the first one that actually moved the needle. No gimmicks—just great ad concepts and on-brand creatives that scaled.”
Trevor Ford
Head of Growth, Yotta